TLDR: To get the most out of corporate philanthropy, nonprofits and schools require modern, attention-grabbing communication tools. Deploying creative eCards for workplace giving allows organizations to cut through the noise, educate supporters about available opportunities, and streamline the submission process to capture overlooked revenue.
Workplace giving represents a powerful subsector of philanthropy that places individual team members squarely in the driving seat of their companies' giving. However, a massive knowledge gap persists, resulting in $4 to $7 billion going unclaimed year after year.
To combat this trend, many organizations are turning to proactive education and strategic marketing to build awareness across their networks. And lucky for you, digital greeting cards offer a creative, attention-grabbing medium for doing so.
In this guide, we’ll explore eight ways eCards can maximize workplace giving engagement:
- Fundraising appeals
- Matching gift follow-ups
- Corporate volunteer incentive reminders
- Employee submission acknowledgments
- Workplace giving fund confirmations
- Corporate advocacy proposals
- Workplace giving impact updates
- Payroll giving enrollment pushes
By integrating compelling touchpoints throughout donor stewardship workflows, organizations can unlock capital that businesses have already set aside for social good. Let’s dive in with our first recommended use case.
1. Fundraising appeals (that mention matching!)
Don’t treat corporate philanthropy as an afterthought. Highlighting workplace giving opportunities from the beginning changes the psychology of a fundraising ask, encouraging donors to maximize their personal impact.
According to Double the Donation's research, mentioning matching gifts in fundraising appeals results in a 71% increase in response rates and a 51% increase in average donation amounts.
When donors see how a $100 donation turns into $200, the perceived value instantly multiplies, making them more likely to contribute.
2. Matching gift follow-ups
An optimized donor matching gift journey does not end after the transaction is processed. Many well-intentioned supporters forget to complete their match submissions during the initial checkout. Luckily, a strategic post-gift communication flow can keep the momentum alive by presenting the request form as a natural extension of the donor's generosity.
Deploying an informational eCard hours or days after a gift is received ensures matching gift opportunities remain top of mind while gently nudging the individual to check their eligibility or take action.
You can even embed a clear action step that sends the recipient straight to a matching gift lookup tool! Or, if you already have their employer on record, providing a direct link to the company’s submission portal further reduces friction, allowing the user to complete their request in just a few minutes.
3. Corporate volunteer incentive reminders
Workplace giving extends far beyond monetary donations. Today, many companies’ programs encompass hands-on service, rewarding employees’ dedication with volunteer grants (converting hours into financial donations) and volunteer time off.
Like with matching gifts, digital eCards provide a highly effective medium for reminding supporters about these programs after individuals register for or complete their shifts.
- Volunteer time-off reminders are best sent after registration but before a shift begins to ensure volunteers secure approval to use their VTO hours.
- Volunteer grant reminders should be dispatched within forty-eight hours of a service shift ending to encourage the submission of their volunteer hours to unlock additional operational capital.
Promoting volunteer program involvement via dedicated eCards allows organizations to build momentum that turns an afternoon of service into long-term support. Plus, you can ensure your team never leaves corporate volunteer revenue on the table!
4. Employee submission acknowledgments
Effective stewardship requires validating the extra effort an individual takes on behalf of your mission. When a donor interacts with your matching gift software or confirms they’ve submitted a volunteer grant request to their employer, they deserve above-and-beyond recognition.
A gratitude-centered eCard reinforces that behavior and strengthens the bond between the individual and your cause.
This kind of thank-you message rewards supporters for navigating their employers’ CSR portals, turning a bureaucratic process into a moment of shared celebration. The focused touchpoint lets an individual know that you’ve noted their submission and that your financial team is monitoring for incoming disbursements.
5. Workplace giving fund confirmations
The final stage of the workplace giving lifecycle occurs when the corporate check or electronic funds transfer is officially received. Notifying the original donor builds deep trust and operational transparency. Not to mention, a secondary confirmation also provides an opportunity to reiterate your appreciation and show the individual the final result of their efforts.
Receiving a workplace giving fund confirmation also validates the donor's patience, as corporate matching disbursements can take weeks or months to process. An eCard sent at this stage closes the loop, connecting the employee's initial action to the final arrival of corporate funds.
6. Corporate advocacy proposals
Unfortunately, not every supporter works for a company with an established CSR program. However, employees often possess immense power to influence corporate policies from the inside. Therefore, when a nonprofit supporter discovers their employer lacks a matching gift or volunteer grant initiative, they may be willing to advocate for program development. But they’ll likely need a nudge to get there.
An eCard serves as a powerful, visually polished vehicle for organizations to encourage currently ineligible supporters to initiate those conversations with their employers.
Empowering supporters to advocate for workplace giving expands your reach into new corporate networks. And even if a company isn’t ready to establish a full-fledged philanthropy program, common pathways for involvement include one-off matching gift programs (i.e., matching employee donations exclusively for your cause), dedicated partnerships for specific milestones or relief efforts, and employee-nominated grants.
Top Tip: For the best results, your outreach should contain pre-written language that highlights the mutual benefits of corporate giving, making it incredibly simple for the employee to kick off the conversation with key decision-makers.
7. Workplace giving impact updates
Donors want to see real-world results, not just financial receipts. Sending workplace giving impact updates allows your team to tell a compelling story about what the full support (initial engagement plus corporate funding) achieved for your mission.
Highlighting the compounding effects of workplace giving transforms standard stewardship into an interactive narrative. According to a 2026 report on Nonprofit Corporate Engagement, organizations that consistently communicate workplace giving outcomes see a significant increase in multi-year retention.
For example, one advocacy group might send a follow-up explaining that, because the donor's employer matched their gift, 10 extra families received nutritious food items, while another organization could share that an additional acre of wetlands was secured.
8. Payroll giving enrollment pushes
Payroll giving allows employees to contribute to their favorite causes directly from their paychecks, supplying nonprofits with a dependable revenue stream throughout the year. However, because payroll giving options are often buried deep within corporate intranet systems, proactive awareness-building is often required to drive participation.
To simplify enrollment, ensure your promotional communications (such as dedicated eCards!) drive traffic to resources such as your payroll giving lookup tool and offer step-by-step instructions for setting up an automated deduction.
Next Steps: Getting Started With eCards for Workplace Giving
Maintaining a consistently engaging outreach cadence throughout the year is essential for maximizing the value from workplace giving involvement. By tapping into the charity greeting card trend, your organization can implement a modern, scalable alternative to traditional marketing that drives action among supporters.
By systematically integrating these strategies into your donor stewardship, volunteer management, and corporate partnership workflows, your organization can successfully unlock new funding streams to maximize your mission's impact.
Ready to kick off some next-level outreach? Sign up for eCardWidget here.Interested in learning more about workplace giving? Get in touch with the Double the Donation team.