eCard Analytics & Reporting: Measure Your Impact
Track every card sent, opened, and clicked. See real-time engagement metrics, export reports, and demonstrate the ROI of your recognition program.
TRUSTED BY 9,000+ ORGANIZATIONS TRACKING ENGAGEMENT
Track What Matters
Get visibility into every aspect of your eCard program with detailed analytics.
Cards Sent
Total eCards delivered across all campaigns and automations.
Open Rate
Percentage of recipients who opened their eCard.
Click Rate
Clicks on links within your eCards.
Social Shares
Recipients who shared their card on social media.
Everything in One Place
Real-Time Activity Feed
Watch cards being sent, opened, and clicked as it happens. Stay connected to your recognition program.
Date Range Filtering
View analytics for any time period: today, this week, this month, this quarter, or custom ranges.
Year-Over-Year Comparison
Compare this year's engagement to previous years. Track growth in your recognition program.
CSV Export
Download all your data for external analysis, reporting, or integration with other systems.
Filter by Campaign
Drill down into specific campaigns, automations, or card types to understand what's working.
Delivery Tracking
Monitor delivery success rates and identify any bounced or undelivered cards.
Analytics That Drive Decisions
HR & Recognition Programs
- Track employee engagement with anniversary and birthday cards
- Identify which card designs get the best engagement
- Report on program ROI to leadership
Nonprofits & Fundraising
- Measure donor engagement with thank-you cards
- Track tribute card delivery to honorees
- Export data for donor CRM integration
Marketing Teams
- A/B test card designs based on open rates
- Track social shares for viral campaigns
- Measure click-through to landing pages
Customer Success
- Track customer engagement with appreciation cards
- Identify high-engagement customers
- Measure renewal card effectiveness
Common Questions
How accurate is the open tracking?
We use industry-standard tracking pixels. Open rates are typically 80%+ for eCards vs. 20% for regular email, because eCards are personal and expected.
Can I export my analytics data?
Yes. Export all your data as CSV for use in Excel, Google Sheets, or integration with your CRM and BI tools.
How far back does analytics data go?
We retain your analytics data for the life of your account. View trends year-over-year to track program growth.
Can I see who opened a specific card?
Yes. The activity feed shows individual opens, clicks, and shares with timestamps for each recipient.
Platform Overview
Employee Recognition Software
Automate birthdays, anniversaries, milestones, and appreciation — all from one recognition platform used by 9,000+ organizations.
See the Impact of Every Card You Send
Start tracking engagement and proving ROI with detailed eCard analytics.