eCard Fundraisers: Supporters Pay to Send, You Raise Funds
Turn eCards into donations. Embed a Fundraising eCard form where supporters pay to send beautiful digital cards - a fresh twist on traditional fundraisers. Explore tribute giving, create appeal campaigns, and strengthen donor stewardship. Animal shelters and rescues use this format heavily — see animal welfare eCards for examples and template ideas.

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Fundraising eCards let supporters pay to send beautiful digital greeting cards on behalf of your nonprofit — turning a simple act of goodwill into a donation. Also called give-to-send or e-card fundraisers, this format works for peer-to-peer campaigns, tribute giving (in honor/memory), holiday giving seasons, and year-round donor stewardship. Organizations across healthcare, animal welfare, education, and faith communities use eCard fundraisers because they combine emotional impact with low overhead and no shipping logistics.
The most effective fundraising eCard programs include:
- Give-to-send campaigns — supporters donate a set amount ($5–$50) and the system sends a branded eCard on their behalf to the honoree
- Tribute and memorial giving — in-honor and in-memory eCards that notify families while crediting the donor automatically
- Holiday giving drives — seasonal eCard campaigns (Thanksgiving, Christmas, Valentine's Day) timed to high-donation periods
- Peer-to-peer appeals — supporters share personalized eCard fundraiser links with their own networks, multiplying reach without staff effort
- Donor stewardship eCards — branded thank-you cards sent automatically after each gift, reinforcing the donor relationship and improving donor retention
Why Fundraising eCards Work
The research behind eCard-driven giving
of people highly trust a brand when a friend or family member recommends it
Double the Donation
higher open rates with personalized emails — and 41% higher click-through rates
Kalungi
Online giving has reached record levels, making digital fundraising channels essential
Blackbaud
Fundraising That Feels Personal
Give-to-send eCards, tribute donations, and stewardship campaigns
Give-to-Send Fundraisers
Supporters donate to send an eCard - like a digital bake sale. Perfect for holidays, Mother's Day, or year-round giving.
Tribute Donations
In Honor and In Memory giving. Donors contribute and send a heartfelt eCard to the honoree or family.
Appeal Campaigns
Send bulk fundraising appeals with clickable donate buttons. Track who opened and clicked.
Giving Anniversaries
Automate stewardship cards on the anniversary of donors' first gifts. Celebrate 1-year, 5-year milestones.
Types of Donation eCards Your Supporters Will Love
Create digital greeting cards for every occasion your supporters care about
Why Choose eCardWidget
Everything you need to create meaningful connections
Brand Customization
Upload your logo, choose brand colors, and create cards that reflect your identity.
Automated Scheduling
Set it and forget it. Cards are automatically sent at the perfect time.
Personal Touch
Add custom messages and personal details to make every card special.
Engagement Analytics
Track opens, clicks, and engagement to measure your impact.
Easy Integration
Connect with your existing tools—CRM, email, Slack, Teams, and more.
350+ Templates
Choose from hundreds of professionally designed templates for any occasion.
What Fundraisers Say
Join thousands of organizations building meaningful connections
"We've been using eCardWidget for three years running fundraising campaigns. It's user-friendly and flexible, and we keep finding new features that improve our results."
Ari Gerber
Fundraising Coordinator
Local Hospital, Illinois
"Perfect for our charity email gifts and exactly what we were looking for. Simple, easy to set up, and user-friendly. The support team was extremely helpful."
Fields of Life Team
Charity Shop
Fields of Life
Get Started in Minutes
Setting up your eCard program is easy
Sign Up Free
Create your account in seconds. No credit card required.
Add Your Brand
Upload your logo and colors to customize your cards.
Set Up Automations
Import your data and schedule automatic sends.
See the Results
Watch engagement grow and relationships strengthen.
Choose a Template to Get Started Free!
Pick from hundreds of professionally designed templates.
Choose an eCard template to get started with eCardWidget for free!
Seamless Integrations With Popular Nonprofit Software
eCardWidget works with Bloomerang, DonorPerfect, Salesforce Nonprofit Cloud, Squarespace, WordPress, and dozens more platforms your team already uses.
WordPress
Shopify
Wix
Squarespace
Weebly
BigCommerce
WordPress
Shopify
Wix
Squarespace
Weebly
BigCommerceAnd many more via our embed code and API
Frequently Asked Questions
More Nonprofit eCard Resources
eCards for Nonprofits
Full nonprofit eCard overview — member communications, event invitations, donor outreach, and volunteer recognition.
Donor Thank You Letters
15 free donor thank-you letter templates — individual, recurring, in-kind, and corporate donors. Copy or send as an eCard.
Volunteer Recognition eCards
Automated volunteer appreciation eCards for milestones, birthdays, and service anniversaries — free to start.
Ready to Inspire Generosity?
Join thousands of organizations using eCardWidget. Start creating today.