Plain-language definitions for every term used across employee recognition, donor stewardship, and digital greeting card platforms — with examples and links to the pages where each concept lives.
The platform-level concepts — what eCardWidget actually delivers.
SaaS platforms for creating, sending, and managing digital greeting cards. Categories range from consumer to business-first (eCardWidget, ) to fundraising-specific. Business eCard software typically includes branded templates, team directories, send automation, delivery analytics, API access, and integrations with HRIS, Slack, Microsoft Teams, or CRM systems.
See the eCard platform overviewA digital greeting card customized with an organization's logo, brand colors, typography, and voice. Distinct from consumer eCard platforms by offering team directories, send automation, analytics, and custom-domain delivery. Used for employee recognition, donor thank-yous, and customer appreciation.
Browse 350+ branded templatesA single line of JavaScript that adds a full eCard-sending form (or gallery) to any website — WordPress, Squarespace, Wix, Shopify, or custom HTML. The widget renders responsively and carries its configuration via a short embed snippet. Supports 88+ configuration options, 3 display themes (Inline, Grid, Masonry), and custom-CSS overrides.
Read the embed guideAn eCardWidget-hosted landing page where anyone can send an eCard without a login — typically used for public-facing campaigns (Giving Tuesday, customer-referral drives, event invitations). Configurable branding, optional donation collection, and share analytics built in.
Read the public page guideAn eCardWidget URL format used to send a specific template directly: /send/{category}/{template-slug}/. Generally accessed via "Send this eCard" CTAs on template-detail pages. These pages are transactional (not SEO landing pages) and carry noindex, follow so they don't dilute topic-authority signal to the template detail pages.
A branding configuration that removes eCardWidget-native references from sent eCards — custom domain delivery (ecards.yourcompany.com), removed "Powered by" link, and custom email "from" addresses. Available on higher-tier plans.
Bulk-load your team directory (name, email, birthday, work anniversary, department, manager) from a CSV or Excel file — the practical alternative to direct HRIS sync. Refresh quarterly or sync continuously via the REST API. Powers all automated milestone detection.
See all integrationsProgrammatic eCard sending via 30+ REST endpoints and 6 real-time webhook events (send, open, click, donation, milestone, signup). Lets you trigger branded eCards from your existing workflow tools, CRMs, or custom apps without leaving the eCardWidget stack.
Read the integrations overviewBuilt-in Stripe payment processing across 6 currencies and 4 fundraising modes (suggested donation, fixed amount, donor-choice, recurring). Donor data syncs back to eCardWidget reporting alongside send analytics — no separate payment dashboard to reconcile.
See pricing & plansApply your logo, brand colors, typography, and voice across every eCard, sender page, and recipient touchpoint. Distinct from white label (which removes eCardWidget references) — Custom Branding is the visual-identity layer that runs on every plan.
See branded templatesWorkplace concepts — what you're actually building when you ship eCards at scale.
The formal or informal practice of acknowledging an employee's contribution, behavior, or achievement. Modern programs span peer-to-peer eCards, milestone automation (birthdays, anniversaries), value-based awards, and platform-embedded shoutouts. Recognized employees are 4× more engaged than unrecognized peers (Gallup, 2024).
See the employee recognition guideA workplace recognition model where employees directly recognize their coworkers — without requiring manager approval. Peers drive ~50% of all recognition volume in high-performing organizations. Drives 35.7% higher financial impact than manager-only recognition (O.C. Tanner Global Culture Report).
Read the peer-to-peer guideA structured system organizations use to consistently acknowledge employee contributions. Effective programs combine specific award categories (named to reinforce values), clear nomination paths (peer or manager), consistent cadence (daily + weekly + monthly + annual), and lightweight tools employees actually use. Companies with strong programs see 31% lower voluntary turnover (Bersin by Deloitte).
See recognition award ideasAutomated acknowledgment of specific career milestones — work anniversaries (1, 5, 10, 20 years), retirement, promotion, or specific tenure thresholds. One of the most-requested automation features for recognition programs. eCardWidget auto-detects 1–50 year milestones from CSV or HRIS data.
See work anniversary eCardsThe commemoration of an employee's years-of-service milestone (1, 5, 10, 20 years). One of the foundational employee recognition events — organizations typically send automated work anniversary eCards with the employee's name, tenure, and a personal thank-you from leadership. eCardWidget auto-detects work anniversary dates from CSV or HRIS and triggers recognition automatically.
Branded thank-you eCards, milestone & loyalty triggers, onboarding sequences, and re-engagement campaigns sent to customers — not employees. The B2B-marketing analog of employee recognition: same automation surface, audience is buyers.
See the customer engagement strategies hubThe first-gift, recurring-gift, and major-gift thank-you cadence nonprofits use to keep donors active. Often the operational complement to donor stewardship — appreciation is the act, stewardship is the year-over-year strategy that wraps around it.
See eCards for nonprofitsAdmin / sender / contributor access tiers in the eCardWidget dashboard. Admins manage billing, templates, and team directory; senders trigger campaigns from approved templates; contributors add to peer-to-peer drives without editing core assets.
See the Staff PlanSpin up an automated recognition program — birthdays, work anniversaries, peer-to-peer eCards — in under 30 minutes.
The plumbing — what makes "set and forget" actually work.
Scheduled digital greeting cards that send on their own based on predefined triggers — birthdays, work anniversaries, holidays, or milestone dates. eCardWidget supports 4 automation trigger types and 30+ holidays out of the box. Unlike manual eCards, automated eCards run "set and forget" after the initial CSV upload or HRIS connection.
See automated birthday eCardsDynamic placeholders inserted in eCard templates or emails that get replaced with per-recipient values at send time. eCardWidget supports tags like [personal_message], [recipients_name], [event_date], [years_of_service], [manager_name], [department_name] — enabling personalized eCards at scale.
An organization's internal roster of people — name, email, birthday, work anniversary, department, manager — uploaded via CSV or synced from an HRIS. The team directory powers eCardWidget's recognition automation and personalization features (merge tags, filtered sender lists, automated milestone detection).
See team directory featuresCalendar-based eCard automation triggered by date — work anniversaries, birthdays, 30+ recognized holidays, and custom milestones. The most-used eCardWidget automation type after immediate manual sends.
See automated eCard pagesPer-send dashboards: open rates, click-throughs, conversion to donation or signup, leaderboard of top senders, and category breakdown. Powers ROI reporting back to HR or Development leadership without exporting to a separate BI tool.
See digital greeting card reportingMulti-touch eCard flows triggered by a new-customer or new-hire signup — day 0 welcome, day 7 product tip, day 30 milestone check-in. Branded, automated, and personalized via merge tags from your team directory or CRM.
See onboarding eCard strategyNonprofit-side concepts — donor relationships and revenue-generating eCards.
The ongoing nonprofit practice of building long-term donor relationships through timely thank-you letters, impact updates, and continued engagement. Effective donor stewardship often doubles second-gift conversion rates and pushes donor retention from the sector average (~45%) toward 65%+.
See donor thank-you letter examplesDigital greeting cards with integrated donation collection — supporters buy or send an eCard that includes a contribution to the nonprofit. Distinct from plain donation appeals by carrying emotional and relational context (users often send fundraising eCards as holiday gifts to family). eCardWidget supports 4 fundraising modes, 6 currencies, and suggested-donation presets.
See charity eCards in actionThe multi-gift, multi-year donor retention sequence — gift acknowledgment, impact updates, anniversary check-ins, and year-end appreciation. The compounding workhorse behind donor lifetime value, automated through scheduled eCard cadences.
See donor thank-you letter examplesIn-honor-of and in-memory-of eCards — supporters send a branded card carrying a donation in tribute to someone meaningful. Common for memorial gifts, birthday honor sends, and life-milestone giving. Fully integrated with eCardWidget fundraising modes.
See charity eCard examplesLong-form guides where each concept above shows up in practice.
Common questions about how the eCardWidget vocabulary maps to the product.
/send/{category}/{template-slug}/) used to send a specific eCard. They're noindex so search engines focus on the SEO-optimized template-detail pages instead — Send Pages serve a single conversion job, not a discovery one.ecards.yourcompany.com) so recipients see your domain, not ours. The "Powered by eCardWidget" link is removed from sent eCards. Sender email addresses come from your domain. Available on higher-tier plans.Walk through the platform with our team — see how 9,000+ organizations turn the vocabulary above into running programs.